Lou Williams

A new transplant to the great state of Florida, Lou Williams most recently hails from the Rubber Capital of the World – Akron, Ohio.

While working for the Akron Zips football program as the Director of Creative Content, Lou graduated from The University of Akron with two bachelor’s degrees in Corporate Finance and Sales & Marketing Management. Following undergrad, he joined the Rustbelt industry of manufacturing to serve as Sales & Marketing Associate for Logan Machine Company.

After growing organic sales within the region, Lou still had an itch for design and creativity.

In the fall of 2021 he joined the D17 Holdings team, the parent company to On3 Sports and Outsider. During his time there, he helped form the brand of both young companies as the Brand Innovation and Design Manager. Through countless hours of product and graphic design, Lou excelled in promoting the brands across the Nashville market.

Long deliberation and discussion led Lou back to Logan Machine Company to serve as their Director of Sales & Marketing. In addition to pushing continued revenue growth for Logan, he assumed the Director of Sales & Marketing role for a subsidiary company, BIF Water.

To further his career in design and desire for entrepreneurship, he founded Feather & Hide, a golf apparel and media company. To this day, when Lou is not hard at work, you will likely see him on the golf course with a cigar in hand.

Lou is thrilled to join the Florida Senior Living Association team as the Creative Director to help elevate and grow the association’s brand awareness and presence. Be on the lookout for new content from FSLA as he seeks to bring a fresh lens to the wonderful people a part of the association.